Brand Listing On GeM
Brand Listing on GeM allows Original Equipment Manufacturers (OEMs) and authorized sellers to register and list their brand name officially on the Government e-Marketplace. Without brand approval, sellers cannot list proprietary or private label products under their own brand, which limits visibility and participation in government tenders.
- Saved 20,00,000+ Hours of entrepreneurs PAN India
- Experience zero delays in registering your dream business
10000+
Happy Clients
3500+
Expert Advisors
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Branch Offices
Free Consultation by Expert
Benefits of Brand Listing
Sell Under Your Own Brand Name
Establish your brand identity on the GeM portal and build credibility with buyers.Access to OEM Privileges
Listed brands enjoy better visibility and higher chances of winning tenders.Exclusive Product Control
You can control listings and pricing of products under your registered brand.Multiple Category Approval
Get your brand listed under relevant product/service categories.Eligibility for Government Contracts
Many tenders specifically require brand-listed products only.
Applicability
This service is ideal for:
OEMs and Deemed OEMs
Startups with proprietary products
Private Label Owners
MSMEs with registered or trademarked brands
Manufacturers selling to government departments
Process
Eligibility Check
We assess whether your business qualifies for brand listing on GeM.Document Compilation
Complete documentation is prepared as per GeM norms.Application Submission
We submit your brand listing request with the right product/service category.Query Handling
Our experts respond to any queries raised by GeM authorities.Approval & Brand Activation
Upon approval, we ensure your brand is activated and linked to your seller ID.
Documents Required
Trademark Certificate (or Trademark Application Acknowledgment)
Product Images with Brand Label
Authorization Letter (if applicable)
GeM Seller ID
PAN & GST Certificate
ISO Certificate (if any)
Declaration/Undertaking as per GeM format
What You’ll Get
Brand Approval on GeM Portal
Authorized Use of Brand for Product Listings
Support for Deemed OEM if Required
Guidance for Category-Specific Compliance
Post-Approval Product Upload Assistance
Frequently Asked Questions
Yes, having a registered or at least an applied trademark is essential.
Yes, brands related to services like software, consultancy, etc., can also be listed.
Yes, you can list multiple brands with proper documentation for each.
Our team helps identify the cause, resolve objections, and resubmit the application.
Typically, 7–15 working days depending on documentation and GeM’s review time.